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Key Achievements

Created valuable content based on Keyword & Topic Research
Increased traffic to the website from search engines by 122% during the campaign
Generated over 4,000 Social Signals
Received over 20,000 impressions through content syndication systems

The Challenges

With more than 30 years of experience in selling and installing high-quality windows and doors, American Choice Windows proudly serve the Atlanta, Alpharetta, Roswell & Sandy Springs, Georgia areas. They are an industry leader with a focus on quality, low prices and caring customer service.

Identifying the most popular topics and content that performs best for the customer
Creating relevant and compelling content that provided answers to customer’s questions, and package it in a way that is easy to consume & understand
Distributing content across a range of channels to ensure posts were seen by the right audience and received the reach, and social engagement they deserved.

The Work

Expert copywriters created relevant and compelling content that “sold through education”
Professional designers created graphics for each content piece which were published on the company’s website & blog, generating traffic, social signals and improving overall search engine friendliness of the site.
Promoted content across a range of content syndication platforms, hand-picked influencers, search engines and social media
Content pieces were displayed on This Old House, Family Handyman and other reputable sources, generating better brand awareness through impressions and direct hits

The Result

122%
Organic Website Traffic
Increased by 122%
4,000
Over 4,000 Social
Signals Generated
20,000
Content received over
20,000 Impressions

Organic search traffic has improved significantly since the start of the content marketing campaign. Traffic to the website from social networks has increased greatly after the content marketing campaign was launched.

The campaign has helped retain and increase the Search Engine positions for highly competitive keywords that have been chosen for campaign via company’s website blog. Content pieces were displayed on This Old House, Family Handyman and other reputable sources, generating better brand awareness through impressions and direct hits

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