Strategy Development & Execution

Before you start doing social media for your brand, you need to have a clear vision of what you should be doing. Do you know where you stand relative to your competitors? What are the leaders in your industry doing?

What are the immediate opportunities that are available to your business? How many resources will you need to get to where you want to be? How will you measure success? We will answer these and many other questions in this all-inclusive document, we call it The Strategy.

Every strategy includes:

In-depth analysis of competitors & industry

Content marketing plan & developed content pillars

Specific examples of content that performs in your industry

Guidelines for distribution & content calendar

Community management outline & responsibilities

Audience research across all major networks

Platform by platform analysis that includes review of your current state and actionable recommendations

Proposed advertising campaigns to achieve business objectives

Tracking templates to measure ROI on a monthly basis

Project blueprint & timeline

Detailed execution plan and next steps

The Strategy consists of 2 major parts: Industry Analysis and Strategy. Here is a quick snapshot of both.

Industry Analysis

This section is typically 60-80 pages long and is an in-depth, platform-by-platform analysis of 3-5 competitors or industry leaders in your vertical. Companies for this analysis can either be provided by you, or we will research a full spectrum of players in the industry. Our findings are presented in an organized and visual way for crystal clear understanding.

Here is just a sneak peak of what you can expect to see inside our Industry Analysis:

Industry Analysis - Key Stats

We give you detailed stats on your competitors in the industry. Offer an expert summary on your brand’s position relative to the industry.

Industry Analysis - Overview

We analyze each competitor on every platform, and report on their level of activity, purpose and effectiveness. We inform you of the content, tools, and strategy each of your competitors is utilizing effectively on social.

Industry Analysis - Key Findings

We draw out all of the tools and techniques that brands in your industry are utilizing effectively. Real industry examples of effective account management will help your team understand what the audience in your industry reacts favorably towards.

Industry Analysis - Competitor Analysis

An analysis of the the most engaging posts in recent months across every platform. (Contests, Offers, Content, Ad Copy). We provide you with all the key findings on your industry’s social media activity, back-it up with proof, and explain why it is effective.

Industry Analysis - Executive Summary

We conclude the analysis by pointing out the leaders, trends and the level of social media activity in your industry.

Strategy

The actual strategy component is between 80-100 pages in length. This section provides details on your current state for each social network, combined with recommendations, best practices and industry examples developed by our professionals. We give you a complete content marketing plan ideal for distribution across all key social platforms. Everything in the strategy is driven by your business objectives. We develop metrics and KPIs to measure performance and to establish clear ROI reporting. We include a wide variety of tools for your team to use and outline how to use them. From advertising campaigns to community management, our execution plan outlines the next steps and resource requirements to turn great ideas into real business results.

Below are just a few sample screenshots from the Strategy:

Strategy - Objectives

Our strategy is focused on your brand’s specific business objectives. Provide us with key objectives you wish to achieve through social, and we create a tailored strategy to meet them. Business objectives typically focus on sales, brand awareness in a specific market, product launches, generating leads, and improving customer service.

Strategy - Content Plan

We develop custom content pillars that will serve as the foundation for your content strategy. The pillars are loaded with industry examples to help guide your marketing team. A sample content calendar, distribution guidelines, and community management best practices are also included in the content marketing section.

Strategy - Content Marketing

The strategy includes many visual examples of content that yields the highest engagement in your industry. Knowing what your audience responds to the most on social will ensure you don’t waste resources on campaigns that failed for others in your industry.

Strategy - Current State

For each platform our experts summarize the current state of your brand’s social activity. We tell you what you are doing well, the things you lack, and what you need to add. We give you tips on how to make your current profile more effective , from the stand-point of aesthetics, experience, and conversions.

Strategy - Recommendations

We develop tailored recommendations to ensure that your brand maximizes it’s presence & impact on all major platforms. “Best Practices” & “Keys to Success” for every platform are included. The major platforms we cover include: Facebook, LinkedIn, Twitter, Instagram, YouTube, Pinterest, and Google+.

Strategy - Advertising Campaigns

For platforms that contain “paid advertising” options we research multiple target audiences, create sample ads, and offer recommended media-buy budgets. Paid-advertising campaigns are developed for Facebook, LinkedIn, and Instagram, and designed to deliver on your brand’s objectives.

Strategy - Media Buy Recommendations

Media Budgets outline the estimated reach, target audiences, required budget and campaign structure. Recommended budgets can be scaled up or down depending on the target audience size and priority.

Strategy - Reporting & KPIs

Performance metrics, analytic reports, tracking templates, media buy summary and resource requirements are covered in the execution section of the strategy. We also establish a project blueprint and milestone benchmarks for the first 4 months of social media activity.